Bruce Barbour

How Can a Writer Help Your Business?

If you are looking for an Ipswich copywriter, you’ve come to the right place. Any business can benefit from the services of a professional copywriter or content writer to get your message out to your audience. We can help you raise awareness, arouse interest, and convince prospects that they need you. And if they are already talking to you, we can help you hold on to them.

It seems straightforward, but do you have time to make regular updates to your blog or to produce a regular newsletter? Do you ever struggle to strike just the right tone when emailing a prospect for the first time? Do your product descriptions fully describe the benefits that a given product will deliver? If you have something newsworthy, do you have the know-how and the time to write and distribute a press release?

You know what kind of service you offer but can you define it in just a few words? And if you can, are you using words and phrases that persuade people to do business, or at least ask for more information?

Good technical documentation makes happy customers

You’ve made an awesome product but how easy is it to use? Would a handbook help your customer? Maybe an online video tutorial would be more appropriate. If your product is software, you’ll want to ensure that your help pages are, well, helpful! Don’t let technical documentation be an afterthought. Instead, make it an intrinsic part of the development process.

Running a successful business require a range of skills: selling, negotiating, project management, and problem solving to name a few. Furthermore, communication is equally vital. Just as you might delegate design work to a graphic designer, a professional writer has the qualifications and experience to communicate your message elegantly and evocatively.

More importantly, a good writer will get your customers listening.

Using a professional writer frees you up to focus on the parts of the business that you do best. It saves you time, reduces stress, and makes you money. In addition, if you’ve ever experienced that sinking feeling when you need to create a piece of writing, you need to hire a writer.

How does an Ipswich copywriter fit in?

Based in Ipswich, Suffolk, we have provided copywriting services to businesses across East Anglia, London, and the south east for over twenty years. We have worked with professionals in marketing, public relations, graphic design, product management, and sales. Each of these business specialisms depends on the written word.

As professional writers, we learn about your business, your industry, and your audience. Therefore, whilst some writers like to write for a particular niche, we prefer the dynamism that comes from being open to new challenges.

As a result, we have worked in a range of industries including software, yachting, foodstuffs, IT, electrical wholesale, audio-visual technology, hospitality and local government. Thanks to these experiences, we have produced all kinds of written materials including:

• Web content
• Blog articles
• Product descriptions
• User guides
• Brochures
• Email funnels
• Data sheets
• White papers
• Case studies
• Tutorial scripts
• Promotional scripts

Size doesn’t matter

As a small business, we can quickly build a rapport with you. Moreover, we offer flexibility, responsiveness, and speed. We have worked for multi-nationals and sole traders, and the basic requirement is always the same: to attract and retain customers through compelling and entertaining communications. This is what we can deliver.

If you’re looking for an Ipswich copywriter, Get in touch!

Attract Leads with the Right Words

Outside the mysterious world of marketing, the term “copywriting” often needs explaining. Whilst some use it interchangeably with “content writing”, “text writing”, or even just “writing”, copywriting is a particular discipline. It is a form of writing that doesn’t just engage but also encourages the reader to think in a certain way. Moreover, it persuades your audience to carry out an action such as buying an item or requesting more information. It can be subtle as in “Because you’re worth it”, or more direct “Just do it!”

Copywriting for all media

Whether you are producing a digital or print advertisement, designing an email shot or a post for social media, you are in the process of building your business. Your aim is to attract more customers, and increase sales. A copywriter is the professional you need on board to create an elegant and convincing message and make those conversions.

We can write copy that will make your web pages more absorbing, your product and service descriptions more appealing, and ultimately get your order book bulging.

Copywriting for little acorns

Even if you are just starting out in business, hiring the services of a copywriter can pay dividends. While you focus on your core business, your copywriter can work on promoting you, and help you grow.

Your Shop Window in Cyberspace

Many businesses rely on good website design to help them rise above the competition. A well-designed website is attractive to prospects and encourages them to linger, increasing your opportunities to make sales. Good web design also helps get you a high position in search engine rankings. Converseley, if your website is lacklustre, potential customers might ignore it or it may not appear in the rankings at all.

When someone is interested in learning more about you, it’s likely that they will look for your website. If they don’t find one, they might wonder whether you are a serious player. Since a website is a low-cost and easy way to provide information about your business, why not have one?

Website design with SEO at its heart

Not only can our web designer build a sleek and engaging website, we can also setup your domain and host it. Using a range of SEO techniques we can get your website ranking highly on the major search engines, and we can make regular updates to keep it current.

Even just one blog post a week to your website can work wonders at boosting your reputation and your rankings. We can look after that for you so that your competitors don’t fill the gap.

Get Those Rankings and Help Your Audience Find You

If you already have a website but would like it to work harder for you, we can help by using a range of search engine optimisation (SEO) techniques including regular content creation to keep you website current. Various factors determine where a website appears in search engine rankings and we can tweak those to ensure that your website is as high as it can possibly be.

Whilst some companies might quickly get you high up in search engine rankings, many find that the results don’t last. Our SEO methods are organic. We will carry out keyword analysis, update product and service descriptions accordingly, and use our excellent copywriting skills to produce useful content. As a result, you are likely to see improvements within a month, although it will take a little longer to achieve consistently high rankings.

How can search engine optimisation improve your business?

A good SEO strategy is one that gets you in front of the people who are interested in what you are offering. It’s like targeted advertising only much cheaper and much more efficient. Moreover, it can be that one crucial element that gets you rising above the competion.

What are you waiting for? Get in touch now.

Get In on the Conversation

Our social media management service will get you the exposure that your services and products deserve. You know as much as anyone that businesses nowadays need to have a strong presence on social media. That’s where people go to learn about businesses, get reviews, seek advice and ultimately, make a buying decision. In short, social media is the place to increase brand awareness, generate new business, and retain existing customers.

Depending on the size of your business, social media may not be a full-time job. On the other hand, it is a vital one. Even small businesses should invest a few hours each week in their social media efforts if they hope to grow.

Making frequent posts on social media helps build awareness of your business. It’s a key component of a content marketing strategy and if your competitors are already doing it, you need to be doing it too. If they’re not, you will find yourself standing head and shoulders above them. For many, the problem with taking part is finding interesting or witty things to say. Moreover, it can be hard to find the time to say them.

Social media management for busy professionals

We have experience in social media management for businesses big and small, and can take charge of all your social media and make regular postings. Furthermore, we will find relevant topics to write about, and respond to comments from your audience letting you concentrate on the job of actually running the show.

Create Awareness and Keep Your Audience Interested

Content marketing is a way of making people aware of your business, and keeping them interested without overtly attempting to sell them something. Some examples of this type of marketing are articles for trade publications and case studies for brochures. In addition, interesting social media posts work well as they can easily drive traffic to your website.

We can manage your content marketing by producing clear, elegant copywriting that entertains and informs.

Content marketing keeps your website looking chipper

An up to date blog is a great way of keeping your website fresh (great for SEO since search engines love fresh content) and used alongside social media it’s also a way of generating awareness of your company. Moreover, if you are transparent and offer good advice, your reputation and your audience’s confidence in you will grow.

Can we help?

Looking after your blog is an easy win that will get you noticed. You just need to put the time into generating ideas, writing the articles, optimising them, proofing them, and publishing them. Then you need to post them on social media platforms, respond to feedback, and update them as necessary.

Why not let us handle it for you? Give us a shout.